We can consider the fellow travellers along the way (Figure 2). At the start of the Litter Journey, business sectors have been critical in decisions to design, make, market, distribute and sell products.
Then consumers have been critical in the choices they make and the habits and expectations that form around their disposal of rubbish. Once litter is in a hotspot, place managers can present those locations in a way that ensures litter is minimised and the expectation of responsible rubbish disposal is clear.
When litter escapes into the wider environment, community partners – including thousands of volunteers cleaning riverbanks, beaches and other favourite places – will be bagging up the rubbish and asking: “How can we make this stop?”
Having mapped the Litter Journey, we can consider where we have travelled in more detail. We can lay out the 5 strategies of the journey on the map and bring the story together in a new way (Figure 3).